posted in Technology
Apple One and Apple TV subscription prices increase by up to 20 percent
arstechnica.com/gadgets/2026/08/apple-one-and-apple-tv-subscription-prices-increase-by-up-to-20-percent/
Replying to @return2ozma@lemmy.world
If Streamers were smart, they’d lock pricing and change it for new signups.
Their problem is numbers retention. People would hesitate to cancel if their $8 plan would have to be 15/month or more to restart.
Moving everyone up, just pushes people to cancel, and they’ll be even more unlikely to come back if prices keep going up
Replying to @givesomefucks@lemmy.world
It’s a 2$ increase from 13$ to 15$. I feel like most people don’t care and it’s more of a boiled frog situation than anything else. I doubt anyone is seriously going to cancel for an extra 2$ unless they were already planning too tbh.
Replying to @Grimy@lemmy.world
It’s also included in the Apple one subscription that comes with Apple News, Apple Music, iCloud storage, etc. people might cancel their subscription to one of those, but not want to lose the others.
Replying to @Grimy@lemmy.world
Also, don't most people mentally round that up anyways? $13 was already $15 as far as I was concerned, so, this is just raising it what what I basically thought I was already paying. If they raise it again though, it's going to $20 which is gonna be a tougher pill to swallow.