Apple One and Apple TV subscription prices increase by up to 20 percent

If Streamers were smart, they’d lock pricing and change it for new signups.

Their problem is numbers retention. People would hesitate to cancel if their $8 plan would have to be 15/month or more to restart.

Moving everyone up, just pushes people to cancel, and they’ll be even more unlikely to come back if prices keep going up

It’s a 2$ increase from 13$ to 15$. I feel like most people don’t care and it’s more of a boiled frog situation than anything else. I doubt anyone is seriously going to cancel for an extra 2$ unless they were already planning too tbh.