posted in Technology
Apple One and Apple TV subscription prices increase by up to 20 percent
arstechnica.com/gadgets/2026/08/apple-one-and-apple-tv-subscription-prices-increase-by-up-to-20-percent/
Replying to @return2ozma@lemmy.world
If Streamers were smart, they’d lock pricing and change it for new signups.
Their problem is numbers retention. People would hesitate to cancel if their $8 plan would have to be 15/month or more to restart.
Moving everyone up, just pushes people to cancel, and they’ll be even more unlikely to come back if prices keep going up
Replying to @givesomefucks@lemmy.world
Most streamers at least have annual subscriptions at a discount. Netflix is month-to-month only, which is just asking for churn.
This is what they do instead. The long term agreement discount encourages people to stay subscribed rather than discouraging people from (re)starting a subscription.
Replying to @ninja@lemmy.world
Payment processors take a cut of every transaction, so it is better for the provider too. And if they are small, not applicable to Netflix, it is nice to have a baseline of income every year.