posted in Technology
Apple One and Apple TV subscription prices increase by up to 20 percent
arstechnica.com/gadgets/2026/08/apple-one-and-apple-tv-subscription-prices-increase-by-up-to-20-percent/
Replying to @return2ozma@lemmy.world
If Streamers were smart, they’d lock pricing and change it for new signups.
Their problem is numbers retention. People would hesitate to cancel if their $8 plan would have to be 15/month or more to restart.
Moving everyone up, just pushes people to cancel, and they’ll be even more unlikely to come back if prices keep going up
Replying to @givesomefucks@lemmy.world
The problem is that everyone who wants a subscription probably already has one. New customers aren’t born fast enough to keep up with line go up.
And they’re relying on people not noticing the price increases because of autopay.