posted in Technology

AI labels to be compulsory on authentic-looking content under EU rules

Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real

www.theguardian.com/technology/2026/jul/31/ai-labels-to-be-compulsory-on-authentic-looking-content-under-eu-rules
the GuardianAI labels to be compulsory on authentic-looking content under EU rulesCompanies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real
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Replying to @⁨712@discuss.tchncs.de⁩

Yes. There was a lot of questionable links and donations uncovered between the politicians and US firms. Even after the temporary law expired in April they continued to scan illegally . I also recall reading an article about how Zuckerberg met directly with members of the EU Parliament before it was passed by default but can’t find that article at the moment.

Balkan Insight‘Who Benefits?’ Inside the EU’s Fight over Scanning for Child Sex ContentAn investigation uncovers a web of influence in the powerful coalition aligned behind the European Commission’s proposal to scan for child sexual abuse material online, a proposal leading experts say puts rights at risk and will introduce new vulnerabilities by undermining encryption.

Replying to an earlier post

The EU is a collection of different states with different values and priorities, any of which can propose legislation or recommendations. Many of the states and parties disagree with each other on diverse issues.

Y’know, like a democracy.

Chat control is a divisive idea and one that has never had majority support.

This isn’t America where the gob-king just says “tarifs are 200% now!!” and people act like it’s true.

Replying to @⁨TheOctonaut@piefed.zip⁩

The US is in a unique situation in which the President has tossed all illusions of regularity out the window, and checks from Congress and SCOTUS have been completely nullified. (Though Congress is shifting as Trump is making Republicans unelectable.) The federal government has been literally captured by corporate and oligarch interests.

Before Trump, the US was not a democracy – not really – but it pretended to be one, and did so convincingly for a large enough number of voters that little was done to assure rights were preserved. (For the record, a report from Oxford quantifies the US as behaving like an oligarchy with some democratic features.)

And after the 9/11 attacks and during the International War on Terror, a lot of rights were quietly stripped away, since everyone was afraid of foreign Islamist extremist terrorists… completely ignoring the radical far-right home-grown terrorists we have. The FBI’s disinterest in white supremacists through the George W. Bush and Obama eras is conspicuous.

Most people don’t realize the Bill of Rights has been gutted until they’re on the business end of a police encounter. And by then it’s too late.

Anyway, depending on the results and aftermath of the midterm elections this November, the US might pull back towards democracy the way it has at prior points in its history, or go full Third Reich.

It depends on how pissed we are without food and healthcare and an ongoing war that’s being poorly conducted. But maybe the big propaganda machine will keep us wanting to own the libs and hate on trans folk (and concentrating and torturing immigrants) for a while longer.

Replying to @⁨Miller@lemmy.world⁩

There are analysis techniques that can determine if AI generated an image. They aren’t certain, but the can provide a % degree of confidence.

The problem is that AI will get better at avoiding this (even if it’s not being designed to specifically), and AI “ enhancement” also leaves similar artifacts (things like clearing up sensor-tearing or compression artifacts; iOS does a bunch of this and I think Android too)

Detection will always be an arms race; the real problem is how to we verify those techniques? How do we determine that government witnesses are testifying to verifiable methods? If we cannot do that then everything falls apart, from responsible disclosure in news articles to trials in a court of law.

Replying to @⁨Womble@piefed.world⁩

synthetic text, images, video and audio designed to look truthful must be visibly marked as AI-generated and contain a digital watermark to show the artificial origins of the content.

Great! Basically the browsers could then just highlight or filter images that are AI generated based on the digital metadata. What would be important that all image generators put those metadata tags in, and all image manipulation software leaves then in by default. And that if you paste an image in some image tool, it copies the AI label.

All this costs basically nothing and hurts nobody. It’s just adding and reading some metadata. And A LOT of the anger about not being able to tell what is real and what is not disappears. The responses are seriously silly

And of course they then need to enforce this. You’ll still have images pretending to be real which are fake, but at least you can easily and quickly filter out the marked ones. Basically Brandolini’s law, it takes the viewer much more energy to debunk bullshit he’s seeing than spreading it. So this helps at least in that. And violations can be fined, and social media will not also be encouraged to ban users posting fake images without markers.

A fundamental human right people should have is the “RIGHT TO REALITY”, to know what is real and what is fake and to not be deceived. The most extreme would be to put people into “The Matrix” or a simulation without them knowing. And what we’re seeing today is kinda like this - politicians lie and mainstream media obscures.

Replying to @⁨Womble@piefed.world⁩

I do wonder if they plan to draw a line somewhere in “how AI” the image needs to be. Like, if it’s a raw photo, that’s fine. If it’s enhanced by filters or something, probably not AI fair to say.

But what about the, like, magic eraser and infilling? If I use a tool to erase a bunch of people from a bridge and draw new parts of bridge that weren’t in the original photo… is that AI?

If I use AI to pull a mask and cut someone out from the background, and then put them overtop of a stock background, that uses AI to do work I could have done by hand. Probably fine. But what if I use AI to paint a new background that didn’t exist before this photo. Is that AI?

If I take a picture of me in a real place, doing a real thing, and then use AI infill to paint a different face onto my face so it’s not me anymore, but the rest of the photo including my body is real, is it AI because that person doesn’t exist?

Replying to @⁨deathbird@mander.xyz⁩

Generated: Produced entirely from prompts and LORAs
Altered: Changed significantly so that the spirit of the moment represented is starkly different from the original
Edited: Changed while mostly preserving the essence of the moment represented.
Cleaned: Making minor alterations such as removing obstructions, correcting colors or illuminating details

And then, for completion, another boilerplate would be used in official images that have been shopped (or GIMPed or otherwise altered with image-editing software.)