AI labels to be compulsory on authentic-looking content under EU rules

Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real

www.theguardian.com/technology/2026/jul/31/ai-labels-to-be-compulsory-on-authentic-looking-content-under-eu-rules

EU is bi-polar. Making some of the best regulations (GDPR, AI Act…) and then suddenly fucking people over with stuff like Chat Control.

The EU is a collection of different states with different values and priorities, any of which can propose legislation or recommendations. Many of the states and parties disagree with each other on diverse issues.

Y’know, like a democracy.

Chat control is a divisive idea and one that has never had majority support.

This isn’t America where the gob-king just says “tarifs are 200% now!!” and people act like it’s true.