2026-08-01T08:25:39.805178Z

AI labels to be compulsory on authentic-looking content under EU rules

Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real

www.theguardian.com/technology/2026/jul/31/ai-labels-to-be-compulsory-on-authentic-looking-content-under-eu-rules

the GuardianAI labels to be compulsory on authentic-looking content under EU rulesCompanies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real

2026-08-01T12:16:49.940705Z

qwerty@qwerty@discuss.tchncs.de

⁨14⁩d

Replying to @⁨Womble@piefed.world⁩

I have a feeling that this will backfire. There will obviously still be a lot of unlabeled AI content made in/by foreign nations and local models, and since AI content is supposed to be labeled, people will be less cautious and more easily fooled by it.

⁨Aug⁩ ⁨1⁩, ⁨2026⁩, ⁨12:16⁩en

2026-08-01T13:01:02.960894Z

AlteredEgo@AlteredEgo@lemmy.ml

edited⁨14⁩d

Replying to @⁨qwerty@discuss.tchncs.de⁩

At least you can quickly filter out posts that are tagged. It takes much more energy to refute bullshit than spreading it (Brandolini’s law).

And users or networks that are spreading untagged fake content can get fined and social media will be strongly encouraged to ban such users. That depends on the enforcement of course.