posted in Technology

Spotify threatens industry with ad-skipping tool: "Skip Ahead" is available for Premium users in selected markets, and enables them to skip entire ad breaks, intros, sponsorship messages.

podnews.net/article/spotify-threat-ad-skipping
A Spotify logo projected above a phone, with a skip-ahead buttonPodnewsSpotify threatens industry with ad-skipping toolThe tool encourages listeners to skip the ads, and even mentions of premium subscriptions
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Replying to @⁨eicker@lemmy.world⁩

Another shit take from the resident LLM adbot.

You’re already paying for premium. You shouldn’t have to listen to ads.

Edit: in case anyone is wondering, yes, the account I am replying to is a bot that in a few months time will likely start promoting the stuff it’s already promoing on its profile (which is a website that advertises via bots) or it will advertise a product that paid for this bot to do deceptive marketing.

Replying to @⁨brucethemoose@lemmy.world⁩

Eh, maybe. First for existing content it makes no difference, the creator already got paid to read the ad so whether you skip it or not doesn’t change the money that’s already in their account. The argument would be if people are regularly skipping the sponsored ads then companies might stop offering sponsorships. Considering this is currently limited to premium customers which a) tend to be the minority, b) still need to manually trigger a fast forward to skip the ad, and c) would likely fast forward through it anyway because they’ve already shown they’re willing to pay money to avoid ads, I don’t think this will actually make much difference. Worst case scenario it drives down the amount being offered for sponsorships a little.

Replying to @⁨Ilovethebomb@sh.itjust.works⁩

The content creator won’t care but the sponsors might. YouTube has a similar system that skips over “commonly skipped segments” when you’re fast forwarding. In practice it just means you skip past the section of the video where whoever it is reads the sponsors ad copy. It would have gotten skipped anyway, this feature just saves you a few seconds of putzing around trying to find the exact spot where the ad ends.

Replying to @⁨scytale@piefed.zip⁩

I have discontinued many subscription based services due to all the price hiking and/or changing features I originally paid for.

Reading headlines like this always reassures me I’ve made the right choice. I used to pay for Amazon Prime (and the other sub channels that had content I enjoyed), Netflix, Spotify, Crave+Sportsnet. All of it replaced by YouTube Premium which I do get most of my money out of with its features including ad free music.

It’s been a couple years since I closed all my premium subscriptions and every so often I’ll get an email asking me to rejoin for 5.99 for 3 months and regular pricing thereafter (or similar price points), which only tells me the price hiking isn’t at all vital, it’s having your credit card information. It’s simple greed.

Replying to @⁨holy_scroller@lemmy.zip⁩

I understand the app is great

It’s not even that great anymore. In the recent years the app got bigger and bigger, the UI more confusing, it got intrusive features that are impossible to disable while not adding anything of value.

For example, it started playing distracting, ugly. looped videos by default with no clear way to disable this. At the same time it became impossible to say “don’t play this song even again”.

Replying to @⁨Kolanaki@pawb.social⁩

I guess podcasts do.

I cannot think of a single good podcast. I say that, then someone recommends six. I listen to a few, each just as insufferable as the next. Same shit each and every one. Some twatwaffle just blathering about nonsense.

I don’t know a single intelligent person who listens to them.

If you get blasted with boner pill ads during a podcast, you deserve it.

I wish Spotify would make the default view music and not books and podcasts.

Replying to @⁨blargh513@sh.itjust.works⁩

The only podcast I actually got into was the Always Sunny podcast, which kinda ended abruptly when their schedules got too hectic. I tried Dropping Names with Jonathan Frakes and Brent Spiner but after a few episodes it got kinda dull with their mostly posting demeanor and them trying to just shoehorn as many names into stories as possible.

Replying to @⁨Kolanaki@pawb.social⁩

Podcasts have ads directly in the audio, similar to sponsorship ads in YouTube videos and on other platforms directly in the video the creator uploads. I was wondering when an open source solution to that would come out, similar to sponsorblock for YouTube, but I guess Spotify is first.

Podcasts are still slightly different, as the easy pliability of audio means podcast hosts inject ads based on your location and other factors into the audio stream instead of just going with one single global ad for everyone. But you still only get the audio stream from the regular podcast host, which is why classic ad blockers don’t work. A community-run solution might be "for podcast id 123 skip from audio fragment “sponsor” to “welcome back”. Just purely going by time (skip from 10:00 to 10:30) wouldn’t work, as ads can be longer or shorter. There can also be multiple ads back to back even if they’re a standard length.

A service like Spotify at least partially hosts its own podcasts and probably does the ads for those podcasts itself, so it can just leave them out. If Spotify proxies podcasts from elsewhere, it can detect (via querying the podcast multiple times from different locations) where the dynamic bits of the podcasts are and cut them out. That could also be a community solution, though it would require more computational resources. A centralized service like Spotify makes it easier. Spotify is also AI-happy, and what they’ve actually done might be to just train an AI on ad segments, and let the AI cut those segments out.

By the way, YouTube already skips some creator sponsorships with their premium service.

Replying to @⁨zebidiah@lemmy.ca⁩

Is already standard for companies to further ‘optimize’ by creating problems that they can charge extra to solve.

I mean, advertising to begin with is just a way for people with existing capital to make themselves more salient regardless of their product quality.

But if you don’t even need a product and can charge people for the right not to have every experience made worse, or more annoying or time consuming, the whole point of the market has lost the plot at the expense of the people.

Like paying rent on features that have traditionally just been available after purchasing a thing, like vehicle seat heating.

Only going to get worse unless we change out of a system built entirely around individualized extraction and competition.