Spotify threatens industry with ad-skipping tool: "Skip Ahead" is available for Premium users in selected markets, and enables them to skip entire ad breaks, intros, sponsorship messages.

YouTube is doing the same thing.

I noticed my Android TV, with the built in YouTube app, auto skips the YouTuber’s sponsor segment.

It’s not SponsorBlock, just plain YouTube.

It’s about control.

Google/Spotify don’t get a cut from direct sponsorships. They can’t have that.