posted in Technology
Spotify threatens industry with ad-skipping tool: "Skip Ahead" is available for Premium users in selected markets, and enables them to skip entire ad breaks, intros, sponsorship messages.
podnews.net/article/spotify-threat-ad-skipping
PodnewsSpotify threatens industry with ad-skipping toolThe tool encourages listeners to skip the ads, and even mentions of premium subscriptions
Replying to @eicker@lemmy.world
What the actual fuck is going on when you put the fast forward button behind a paywall??
Replying to @zebidiah@lemmy.ca
It’s not the regular Fast Forward button.
In our tests, a “Skip Ahead” button appears on-screen as soon as an ad-break starts. Just one tap of the “Skip Ahead” button moves a listener to the beginning of the next section, after the ads have finished. It only appears for ads, promos or intros.