Apple One and Apple TV subscription prices increase by up to 20 percent

If Streamers were smart, they’d lock pricing and change it for new signups.

Their problem is numbers retention. People would hesitate to cancel if their $8 plan would have to be 15/month or more to restart.

Moving everyone up, just pushes people to cancel, and they’ll be even more unlikely to come back if prices keep going up

That’s what Dropout does, and while I’m not likely to cancel anyway because I love their content, I’m even less likely knowing if I left and came back not would be on the higher sub price

I did not know that, but I just signed up a little over a month ago.

But yeah, even if I run out of their backlog, I’m probably going to keep that active anyways

Super weird it’s basically College Humor legally, but they’re doing a really good job.

Super weird it’s basically College Humor legally, but they’re doing a really good job.

Yeah, the transformation from College Humor to Dropout is honestly a masterclass in business (and marketing) management. I fully believe that it’s the kind of thing that college marketing majors will be writing papers on in the future.