posted in Technology

return2ozma@return2ozma@lemmy.world

Devastated father says his 9-year-old son spent $118,000 on YouTube ad campaigns for his Minecraft channel using a company credit card — bill racked up in just three weeks was supposed to be one $20

www.tomshardware.com/video-games/devastated-father-says-his-9-year-old-son-spent-usd118-000-on-youtube-ad-campaigns-for-his-minecraft-channel-using-a-company-credit-card-bill-racked-up-in-just-three-weeks-was-supposed-to-be-one-usd20-promotion
SkunkWorkz@SkunkWorkz@lemmy.world

Replying to @⁨return2ozma@lemmy.world⁩

So the goal was $20 on an ad campaign? Might as well light a $20 bill on fire. That won’t move the needle at all. Also why does a Minecraft channel of a nine year old need a advertising campaign. A nine year old has all the time in the world to learn how to make compelling content and grow organically. The goal for a nine year old shouldn’t be high subscriber/viewer count. The dad could have turned it into a teaching moment when the kid complained about low viewership instead of throwing money at it no matter how small it was supposed to be

Edited ⁨⁨Sep⁩ ⁨17⁩, ⁨2026⁩, ⁨12:59⁩⁩en
SkaveRat@SkaveRat@discuss.tchncs.de

Replying to @⁨SkunkWorkz@lemmy.world⁩

Might as well have been a teaching moment.

“Here’s 20 bucks, let’s run some ads and see how it impacts your channel”

“Didn’t change much? Well, wouldn’t you rather spend that money on something else instead?”

Part of teaching kids about the Internet is showing what ads are, the way companies use them and that there’s always a reason you’re getting shown them

As a kid I wanted some shitty toy and my mom went “well, if that’s what you want to spend your allowance on, sure. But I think it’s probably not as good as you think”, only for me to realize that she was right after I got it