€2.99 or €3.49? Proton VPN's Pricing Test Exposed

cross-posted from: lemmy.world/post/50434194

Proton VPN’s pricing page exposed an ab-test identifier linked to two VPN Plus prices: €2.99/month (70% off) and €3.49/month (65% off). Repeated testing produced B → A → B → A → B, with the variant matching the rendered price each time. €12 difference over 24 months.

Is this article AI generated? It seems to wander and repeat itself instead of being well-structured like a standard three-part article (background, analysis, conclusion).

Whether the poor quality was a result of humans or machines, it still leaves me wondering “who cares, why does this matter?” A/B testing, including on pricing, is a standard practice. (But usually you keep it consistent per person instead of switching back and forth. If a refresh gets them a cheaper price, they’ll do it and spoil your data.)