posted in Technology
Xiaomi Has a Luxury SUV for $31,000 That All Western Brands Should Fear
www.wired.com/story/xiaomi-has-a-luxury-suv-all-western-brands-should-fear/Replying to @GolfFoxtrotLima@sh.itjust.works
Can we just fucking STOP doing SUVs please? And huge trucks. And all the rest of that oversized garbage.
Replying to @tiramichu@sh.itjust.works
Xiaomi first car is an amazing sport sedan: SU7. Followed by my personal favorite, the YU7. Actually the SU7 has been the best selling car in China for a few months.
The Skynomad, this new SUV, strangely is not marketed as Xiaomi but purely as Skynomad. They have separate stores, whereas the SU7 and YU7 are in the normal Xiaomi stores, between the phones fridges and laptops. Definitely a different target audience so that could be the strategy. It doesn’t have a Xiaomi badge either.
The same goes for Huawei, who have a whole suit of different models and types of cars. The most insane one, from innovation perspective, is the Maestro, a competitor for Rolls-Royce.
Replying to @stumu415@lemmy.zip
I suspect they wanted a new brand for their non-EVs so it wouldn’t dilute the Xiaomi brand? This one is a plug-in hybrid in reality, though the technical term is EREV as you can’t drive on the petrol engine, it only charges the battery