Firefox is now the last major browser that still supports uBlock Origin

Firefox says it will keep supporting uBlock Origin even as Microsoft Edge and other Chromium browsers phase it out under Manifest V3.

www.pcworld.com/article/3212428/firefox-is-now-the-last-major-browser-that-still-supports-ublock-origin.html

You would think Apple would take the massive opportunity and bake in proper privacy and ad blocking to safari. Wouldn’t hurt their bottom line.

WebKit doesn’t run on Windows so this doesn’t matter to them.

You’re missing the point, WebKit not running on windows is exactly why this could be a good move for them. if they can do something better than what’s possible on windows they have a market advantage.