New Twitter launches, says Musk's X gave up the name

Get your shortnames while the getting’s good.

arstechnica.com/tech-policy/2026/08/new-twitter-launches-says-musks-x-gave-up-the-name/

Yeah. “Lets try centralized algorithmic corporate social media again.”

Im sure this attempt will end up just as wholesome.

I’m not claiming Twitter is great.

But this is obviously going to fail, always was obviously going to fail. It’s a PR stunt, nothing more.

Twitter will sue them, they’ll settle for giving up the name and some token fine, and hopefully they’re on the map. Or, their hail mary long shot will pay off and they’ll get to call themselves twitter in which case holy shit they’re golden. That’s the strategy.

It’s stupid- they’ll lose in court and I doubt whatever they offer is more compelling than what’s already out there.

It’s stupid

Definitely.

they’ll lose in court

I’m not sure they will, genuinely. They intentionally abandoned the domain name for the website… and they’re no longer using the logo or name anywhere on their product, or corporate documentation.

The case that it’s up for grabs is actually decently strong.

Disney didn’t use Steamboat Willie for a while, they didn’t lose it…