posted in Technology

You may notice this the next time you're at a McDonald's drive-thru

The fast-food giant said during the company’s Investor Day presentation Sept. 23 that it is launching the McDonald’s Media Network, a new advertising business that will allow other companies to place ads across McDonald’s digital platforms and restaurant screens.

McDonald’s began testing the idea in August 2026 at 450 company-owned U.S. restaurants, the chain said during the presentation. This does not include franchisees which are independently owned and operated.

The pilot features advertising from other companies on digital drive-thru menu boards after customers place their orders.

Between this, dynamic pricing, and the god awful food and service, there is no reason to keep eating this trash.

www.usatoday.com/story/money/food/2026/09/29/mcdonalds-drive-thru-screens-ads/92007161007/
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Replying to @⁨usrtrv@sh.itjust.works⁩

They already started. Textured Vegetable Protein. It’s very profitable. Every time I bring this the focus shifts to that I eat meat. Completely ignoring that all sorts of fillers are being used, some of which aren’t even disclosed and at a certain point you wonder what percentage of it is actually meat. It’s kind of like my late dogs treats had wood pulp mixed in.

Replying to @⁨UsernamesAreForSuckers@lemmy.world⁩

There is a mexican food truck that will give me two meals worth of food for $10. I haven’t eaten “fast” food in a long time, but I live in the city. There is an indian grocery store that sells samosas, as well as other items, hot and ready.

I would rather hit a Quick Trip or Circle K before I would touch McDonald’s or any YUM! brand, basically any fast food or chain. And I am still not keen on gas station food. I eat from locally owned if I eat out, usually. (grabbing food while going on site at work will cause me to make exceptions: still won’t do McDonald’s. I have done Arby’s if they have a good deal, or Subway has a good meal of the day).

Replying to @⁨UsernamesAreForSuckers@lemmy.world⁩

Chipotle is stellar if something prepared and warm is needed and you have a fridge+microwave where you’re staying. Ask for extra beans and rice, get a bunch of salsa (and a cup on the side) and a pack of cheap tortillas from another store. You can get four or more meals at 300-400cal each from one bowl, more if you have some cheap chips and salsa with it!

If you have a stove and lettuce, you can really “fancy” it up—plop two spoonfuls of bowl stuff on a tortilla, wrap it up tight, and shallow fry each side until brown. Mmmmmm

Replying to @⁨bedwyr@piefed.ca⁩

It might not be that way where you live, but in my town, and in MY opinion, McDonald’s tastes better than Burger King. We have 1 MD and 1 BK. Not too much to go on statistics wise, but oh well.

But out of all the large fast food franchises in my town, the single Burger King is probably the worst one to get a burger at here, ngl. We have a very popular local, national burger joint franchise which is close to 60 years old now. That one trumps BK and MD by a mile.

But of course, just go to any truly local spots that do smash burgers and you’ll beat the big ones by a parsec. So good.

Replying to @⁨victorz@lemmy.world⁩

I think franchisees have a lot of leeway as to how things are run, down to some of the suppliers. It makes sense to me that it varies by location. The downside is that if I’m used to it being bad (which I am) then it taints every other location for me. I don’t know whether McDs or Sonic is going to be ok versus awful and I pay the same either way so if I have literally any other choice I’m not going to gamble on it.

Replying to an earlier post

I definately was at them post covid and then when egg prices surged their breakfast sandwiches were a relatively good deal I think because of previous contracts they had. That I think was the last point where I was going to them. I actually remember after that I was running home while my wife was in the hospital to let the dog out before coming back and broke down as I needed something to eat quick. man I regretted it. should have just picked up a protein bar.

Replying to @⁨Washedupcynic@lemmy.ca⁩

McDonald must be panicking a little bit after recent financial reports. They have lost a lot of business from their consumers buying something ‘cheap and quick’.

I’m usually not going to spend $15-$20 on a McValueless meal when I can go somewhere else for that price. Let’s not forget the everyday struggle McDonalds employees have when it comes to putting your entire meal and sauces in the bag at the drive through. Don’t drive away and come back to tell them or you will have a manager interrogating you as if you’re trying to steal some gourmet shit.

How about you train your employees better or take your job less serious because you’re just another disposable employee to McDonald’s. This situation definitely didn’t happen to me the last time I went there. I’m not salty about trusting McDonald’s is competent enough to give me what I pay for without having to argue about it.

Replying to @⁨404found@lemmy.zip⁩

The fact that McDonald’s is struggling is a symptom of the K-shaped economy. Let’s be real, McDonald’s is where the poors and middle class eat. If the poors and the middle class are doing worse financially, McDonald’s is a discretionary expense that is going to get cut. If McDonald’s wants to survive, they better figure out some new products and markets to expand into where people have disposable income to spend.

Replying to @⁨404found@lemmy.zip⁩

This is desperation as much as saying water is wet. Fast food has exceeded it’s peak and is crumbling. People aren’t getting excited for fillers; and this goes to a lot of things like frozen food. I’m not sure what exactly is being used as a filler that makes pretty much everything taste and feel like putting a bar of soap in your mouth, but that will lead to their downfall. And it’s not me; everything tastes great whenever I’m overseas… even the McDonalds.

Replying to @⁨Washedupcynic@lemmy.ca⁩

why on earth would I be at an american-owned fast food chain that is renowned for serving overpriced crap out together by somebody who couldn’t give a half a fuck about the burger being even moderately presentable?

oh, and the drive thru? I haven’t been in one of those in years. I’ll walk inside, thanks, then bitch about how they’re prioritizing drive thru customers over the one person literally standing in front of them

Replying to @⁨mrgoosmoos@lemmy.ca⁩

To answer your question,

Because you’re not everyone.

The entire internet isn’t aimed at you

Furthermore if you’re American then you can fuck off because your entire country is ruining the world, and i don’t want to hear ohh it’s not all of us blah blah blah.

Your government your people, think back to how you would deal with North Korea 10 years ago.

Fuck off fix your country before you kill us all