Apple's A20 Pro shatters Geekbench 7 single-core record — 2nm chip beats desktop Intel Core i9 and AMD Ryzen 9 by up to 32%

And yet, it can’t (be made to) run a full desktop OS or play AAA games. But you can personalise the Siri voice (older phones can do the conversational stuff)… maybe edit photos faster.

Apple went and made a phone you could use for ten years, but next year they’ll be telling you why their new phone is so much better than the last one. They don’t expect you to upgrade every year, but they expect you to want to, and after a couple of generations, they want you to think that you have to.

I have an iPhone 16 Pro Max (2024), and the 18 Pro/Max presentation definitely gave me a bit of phone envy. But I also have a Galaxy S10 (2019), and that does a few things better than the iPhone, even though it’s 5 years difference between them. Apple’s keyboard likes to hallucinate weird results (like changing out common words for names of people I don’t even have in contacts) and edit after the fact. Gboard just works. When it doesn’t, the mistake makes sense (if and of for example). Also, I’ve used the same wallpaper on both phones. It always looks better on the Samsung. Sharper colors and contrast. Hold both up and ask anyone which looks better, they’re gonna point to the Samsung, even if you turn the iPhone’s brightness up all the way.

Phone manufacturers are desperately trying to convince you that you need the latest and greatest. You don’t — unless you want to do AI stuff. And even then, they’re going to charge you for it. And they’re sure you’ll pay, because you’ve already shown your hand by opening your wallet again.

I got an S22+ in 2022, I bought the flagship thinking I’d keep it for at least five years. As far as I can tell there is still next to no reason to upgrade.