Microsoft Patents Technique for Inserting Ads Into Videogames While You’re Playing Them.

Microsoft keeps finding innovative ways to make owning its products feel like renting them. You buy the Xbox, buy the game, maybe pay for Game Pass, and Microsoft still patents a way to interrupt you with ads. At this rate, the final boss will be a 30 second unskippable commercial.

The only winning move for the final boss is to put down the controller and go outside.