European Commission@EUCommission@ec.social-network.europa.eu

Noticed that your favorite snacks are shrinking while the price stays the same?

We're tackling deceptive practices through EU consumer protection laws against hidden price hikes.

Clear unit pricing (per kilo/litre) is mandatory, helping you to easily spot ‘shrinkflation’ on the shelf and to compare products. EU laws empower national authorities to stop misleading presentation by the trader, designed to trick you into misjudging a product’s real size.

Let’s take the guesswork out of shopping.

Graphic showing two chocolate bars in purple wrappers. The bar on the left is whole, while the bar on the right has a bite taken out of it and is marked “NEW”. Text reads: “Who took a bite of my chocolate? Fighting shrinkflation for good.” EU flag logo appears in the bottom right.
Graphic showing two chocolate bars in purple wrappers. The bar on the left is whole, while the bar on the right has a bite taken out of it and is marked “NEW”. Text reads: “Who took a bite of my chocolate? Fighting shrinkflation for good.” EU flag logo appears in the bottom right.
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