posted in Technology

www.classaction.orgYouTube Premium Is Not Ad-Free as Advertised, Class Action Lawsuit ClaimsA class action lawsuit claims that YouTube Premium does not provide ad-free video content as advertised.

Replying to @⁨beep@piefed.world⁩

given that advertisements and interruptions appear frequently during streamed content, including those inserted by the creator.

Nah, this is dumb as fuck. No reasonable person reading the ToS would assume the creators themselves are restricted from inserting sponsored segments and that YouTube is somehow liable for removing them. Where would this even end? Would GamersNexus quickly advertising their t-shirts count?

Seems likely to fail unless YouTube themselves are failing not to insert ads on Premium.

—A religious SponsorBlock user

Edit: So looking at the ToS, if we scroll down to section 7, we see the word “features” hyperlinked to. This page then reads:

With YouTube Premium, you can watch millions of videos without interruptions by ads before and during a video. You will also not see third-party banner ads and search ads.

You may still see branding or promotions embedded in the content by the creator, as well as promotional links, shelves and features in and around the content that are added or enabled by the creator. These links, shelves and features could be for their website, merchandise, membership to their channel, event tickets, or other related destinations that they are promoting. Ads or promotions may also appear on Primetime Channels, during live events streamed on YouTube, such as sporting events.

So unless they just changed it in response to this lawsuit, it categorically addresses it even though a reasonable person would likely understand without this disclaimer.

Edit 2: Just to make sure this wasn’t changed in resoonse to the suit. Lawsuit was filed July 14, 2026. This was the ToS page on December 30, 2025, which still includes the link to “Features”. Looking at an archive captured Christmas 2025, the features page still states:

You may still see branding or promotions embedded in the content by the creator, as well as promotional links, shelves and features in and around the content that are added or enabled by the creator. These links, shelves and features could be for their website, merchandise, membership to their channel, event tickets, or other related destinations that they are promoting. Ads or promotions may also appear during live events streamed on YouTube, such as sporting events.

Frivolous-ass, lying-ass lawsuit.

www.youtube.comYouTube Paid Service Terms of Service

Replying to @⁨Greg@lemmy.ca⁩

The lawsuit tries to claim that the terms of service reinforce this, when in reality, they directly contradict this already-bad-faith interpretation of what Google advertises. “Restrictions apply” is extremely normal for any advertisement and is effective in negating claims of false advertising provided they clarify what a reasonable person could plausibly already assume.

and think you’re off the hook

Come back to me when Flemming et al. win this lawsuit. Even a token settlement, come back and rub it in my face. I encourage you, because I won’t be wasting the time to keep up with this doomed nonsense.

Replying to @⁨TheTechnician27@lemmy.world⁩

Ads or promotions may also appear during live events streamed on YouTube, such as sporting events.

I don’t have strong opinions but it looks like they’re referring to this phrasing in the ToS which suggests ads will only appear in sporting events. That’s the ToS connection. But otherwise, they advertise YouTube as an ad free experience which just isn’t true.

Replying to @⁨TheTechnician27@lemmy.world⁩

Can a company market a submarine but then define a submarine as a lamp in their ToS and you'd just be out of luck?

I haven't read the case, but you seem to be coming from a place of "the terms absolve them" when the suit may be more about false advertising?

I am a premium subscriber and don't get a lot of ads, but I have also noticed some UX changes recently that do indeed seem kinda dark pattern/marketing-ish.

I will be mildly watching this hoping for that sweet $2.37 settlement check....

en

Replying to @⁨andyburke@fedia.io⁩

Can a company market a submarine but then define a submarine as a lamp in their ToS and you’d just be out of luck?

No, because a ToS can’t cure an obviously false advertisement, but when looking at what a reasonable consumer would take away from the advertisement, you can see the ToS is clarifying what a reasonable person would already assume – namely that MrBeast, before sending 42 junior high students to fight to the death in a chocolate factory, spending 45 seconds in order to rave about how much he loves to put Hello Kitty-branded capsaicin under his foreskin isn’t something that YouTube Premium is going to get rid of.

Replying to @⁨andyburke@fedia.io⁩

while.claiming to not care.

I claim not to care to keep up with this after this thread because it’s obviously doomed. I do, however, care enough to debunk it when it’s shared on Lemmy like it has any chance of success.

I don’t understand how you got “emotional” from my last comment where all I did was make a matter-of-fact statement followed by a joke about MrBeast CBT.

Replying to @⁨andyburke@fedia.io⁩

regarding the marketing of the product or the functionality of the product?

The marketing, to which Google is going to obviously and correctly respond that:

  • A reasonable consumer would not expect that “ad-free” means that creator-submitted sponsored material is not present in the videos, descriptions, etc., which they create.
  • There’s a “Restrictions Apply” link taking you to the ToS, which itself in the “Advertising” section prominently – literally the first word – links directly to a FAQ stating that YouTube Premium has nothing at all to do with blocking sponsored content.
  • That is to say that the terms and FAQ clarify what a reasonable consumer would already assume.

I’ll repeat what I think you already saw in another comment: I’d love to have it shoved in my face when a judge or jury actually buys this (I’d assume plaintiffs would request a jury and the defendants would not) and Flemming et al. see a dime.

Replying to @⁨TheTechnician27@lemmy.world⁩

Just to add to this… some of the videos on YouTube are actual full ads. The content itself is an ad, so what should Google do? Ban YouTube Premium users from watching those videos? (I’m thinking like old Superbowl ads)
I don’t see how Google could possibly make a determination of what is and isn’t an ad, when Sponsor Block can barely figure out the categories. I doubt we could expect creators to self-identity sponsored segments, and I could easily see that system being abused.

People get really creative with their sponsors sometimes, doing entire skits to try and get you to keep watching. There’s no clear way to determine what an ad even is when it’s uploaded by the creator.

Replying to @⁨andyburke@fedia.io⁩

Ianal, but I believe laws like this usually have a “reasonable expectation” component to them. Imo, ad free means Google isn’t injecting their own ads before or during videos, with the exception of ads during live events. I believe they have lived up to that and more with the built in functionality to detect and skip creator ads. I think the explicit writing in the ToS further defends their position, but by itself isn’t a definitive defense. So I think the prosecution has to somehow convince a judge that they were actually deceived by the whole package, the marketing and defend against the very clearly stated section in the ToS. That to me is a tall order and I think Google wins.