posted in Technology
Tim Cook sees Apple’s hybrid AI strategy as a ‘competitive weapon’: Apple emphasizes that much of its AI suite — Apple Intelligence — can be run on the devices themselves.
www.cnbc.com/2026/07/30/tim-cook-sees-apples-hybrid-ai-strategy-as-a-competitive-weapon-.html
CNBCTim Cook sees Apple's hybrid AI strategy as a 'competitive weapon'Ahead of the launch of Siri AI, Apple's outgoing CEO Tim Cook said the company will charge for artificial intelligence through iCloud.
Replying to @eicker@lemmy.world
I am practicing that strategy now. I recently upgraded to an iPad Pro M5 (the day price increases were announced, jumped on a deal immediately), upgraded several shortcuts with Apple Intelligence, and am refining them to run entirely on-device instead of in PCC (not using ChatGPT at all).
Replying to @Sumocat@lemmy.world
I’m waiting for the next generation of Mac Mini and Mac Studio.
Replying to @Sumocat@lemmy.world
Just a note that PCC is different from the ChatGPT integration. You might be using PCC resources without noticing, because the iPad won’t tell you in advance. Only way to be sure is to disconnect from the Internet and/or check your Apple Intelligence Report (in System Settings > Privacy) after the fact
Replying to @vollkorntomate@infosec.pub
I’m referring to my Shortcuts where I can specify on-device or cloud (PCC).