posted in Technology
Tim Cook sees Apple’s hybrid AI strategy as a ‘competitive weapon’: Apple emphasizes that much of its AI suite — Apple Intelligence — can be run on the devices themselves.
www.cnbc.com/2026/07/30/tim-cook-sees-apples-hybrid-ai-strategy-as-a-competitive-weapon-.html
CNBCTim Cook sees Apple's hybrid AI strategy as a 'competitive weapon'Ahead of the launch of Siri AI, Apple's outgoing CEO Tim Cook said the company will charge for artificial intelligence through iCloud.
Replying to @eicker@lemmy.world
It seems to have been a plan for a long time, given their huge shift to unified memory architectures across most of their hardware.
They’re pretty much the only vendor where you can cost-effectively deploy a foundational LLM locally.
Replying to @fartsparkles@lemmy.world
It would seem so. On the other hand, it is puzzling that they did not also allocate the necessary resources to the development of LLMs. 🤷
Replying to @eicker@lemmy.world
Why bother? Just wait for one of the AI bro companies to go bust and buy the wreckage.
Replying to @greyscale@lemmy.grey.ooo
Hehe… 😈
Replying to @fartsparkles@lemmy.world
Still nobody build a unified memory model with HBM. I would buy Apple hardware, then. If I can put Linux on it.
Perhaps I can buy a used Instict with generics science acceleration, once the smoke clears. And add a couple solar kWp to my capacity.