posted in Technology
It’s Looking Like the Cybertruck Is the Biggest Flop in Automotive History
finance.yahoo.com/markets/stocks/articles/looking-cybertruck-biggest-flop-automotive-145559135.html
Yahoo FinanceIt’s Looking Like the Cybertruck Is the Biggest Flop in Automotive HistoryOne for the history books.
Replying to @sanitation@lemmy.today
Can’t be the worst flop. The Cybertruck outsold the Ioniq 6 by roughly a 2:1 margin in the US. Both were introduced around the same time, and it sounds like Hyundai already pulled the 6 from the US market. But while the Cybertruck was a certified piece of crap, the Ioniq 6 was consistently rated at the top of available EV on the market. I guess sedans are pretty much DOA as a body style these days though.
Replying to @Grabthar@lemmy.world
You’re comparing total sales, but a flop is about return on investment. How much did Hyundai spend on R&D and new tooling and manufacturing to create the 6, plus how much of that can be reused for other similar vehicles, plus what was the profit margin for the car, plus how many cars were built. Now, compare that to the Cybertruck that has likely very little reusability in manufacturing, all new tooling, tons of R&D, and tons of unsold cars.
Replying to @dogslayeggs@lemmy.world
So unless you have a lot of very specific knowledge, that’s going to be beyond the layman to do. This article didn’t cover any of those costs in its comparison beteeen the Edsel and the CT. They compared sales numbers. Anything else would be cool to know, but aren’t really important in terms of what was compared here.
Replying to @dogslayeggs@lemmy.world
EVs are now mostly skateboard designs, they can drop another body style on and off quickly.