there's been a very violent (but weirdly unnoticed) switch from professional culture = pop culture to amateur culture = pop culture. nobody cares about movies or tv shows, but people do care about let's plays, tiktok skits, vtubers. even things like smiling friends stop early because it's just not worth the hassle.

and you can tell i'm not even 'with it' because i forgot roblox and minecraft, each already bigger than anything hollywood can hope to release.