posted in Technology

Tim Cook sees Apple’s hybrid AI strategy as a ‘competitive weapon’: Apple emphasizes that much of its AI suite — Apple Intelligence — can be run on the devices themselves.

www.cnbc.com/2026/07/30/tim-cook-sees-apples-hybrid-ai-strategy-as-a-competitive-weapon-.html
CNBCTim Cook sees Apple's hybrid AI strategy as a 'competitive weapon'Ahead of the launch of Siri AI, Apple's outgoing CEO Tim Cook said the company will charge for artificial intelligence through iCloud.

Replying to @⁨iceberg314@slrpnk.net⁩

It’ll be “local AI” when they let me point to my own self hosted inference servers, rather than simply OpenAI, Anthropic, or Gemini as providers. Soon to include Apple provider, I guess.

I’ve used the Apple Intelligence ecosystem. The models are slightly acceptable in extremely small context windows, but they completely shit the bed for any kind of practical ad-hoc use. Even if you try to dumb it down to like 6 words. It’s trash. It couldn’t even find a picture of my finger with the keyword “finger.” It couldn’t explain basic details of my phone… it was like interacting with a shittier version of ChatGPTs first release — much shittier.

It told me I have an iPhone 18. I have a 17 Max Pro, the 18 hasn’t been released yet. I don’t plan to ever buy the 18, given the hardware regression with their charging port. But… as I said, it’s not even released yet.

That’s fine with me, actually. If that’s all my phone can handle then so be it. But, when I eventually and obviously will want something more practical, my only options shouldn’t be to pay frontier cloud models if I want deep integration with my phone. The only alternative shouldn’t be to subscribe to a higher tier iCloud+.

I can put a vpn on my phone to access vLLM or ollama locally. Why won’t they let me use that?

Edited ⁨⁨Jul⁩ ⁨31⁩, ⁨2026⁩, ⁨16:08⁩⁩en