@carstenfranke @ploum exactly. There's no need for a “.google” or ".amazon” TLD beyond these corporations needing to buy them in order to prevent someone else from doing so. 200k for a business like Amazon is nothing.
Being able to have “.scot” or “.cat” (Scotland and Catalonia) which are obvious regions but wouldn't get their own TLD as they aren't listed as a country by the ISO standard, is good, but there should've been a better way.
The domain ending “.exposed” is another crime like this. It's astronomically expensive to register a .exposed domain and all big businesses do so in order to not have a site meant for exposing them.
The fact that ".zip” or “.mov” was allowed as a gTLD is the newest of this scharade.
