An electric pickup isn’t a no-brainer for the US market. It’s a big-brainer.
Most EVs are shaped like running shoes for aerodynamics. Pickup trucks are big air smacking slabs. Larger pickup trucks advertise towing capacity as a major feature, EVs are bad at towing, again because of aerodynamics. The additional batteries and such required to make an EV pickup work are large, heavy and expensive. I think the technology needs to cook a bit before we get there.
Now on the compact pickup truck front…those are basically extinct. The Slate is almost a good attempt, the problem is it’s almost the anti-cybertruck. The Cybertruck is what you get when a billionaire nazi notices how thoroughly the drugs have emptied his scrotum. It’s the costume a truly awful male wears to cosplay as a man. The Slate is almost the equal and opposite, it’s what r/fuckcars thinks of when they start a sentence with “Can’t you just make do with…” A 20 year old S10 kicks the Slate’s ass in every way because the Slate is designed mostly to play dress-up like a barbie doll. They’re taking pre-orders but they won’t show you where the tie down points in the bed are.