YouTube Premium is getting yet another price hike for users across the globe

Do people really pay for this?

I do. The benefits are worth it to me. It is my main source of video consumption.

Ads removed on iOS without having to do work around is great. Not throttling me for using an ad blocker on desktop is also nice. Contributions to content creators I watch. Access to YouTube music which I use in my car.

For me it’s worth.