It’s Looking Like the Cybertruck Is the Biggest Flop in Automotive History

How you fuck up making a truck so badly?

Yeah the electric pickup is such a no brainer for the US market and it was one of the first.

But what if it was horribly ugly and made everyone hate you? Surely it will sell even better then!

Yeah the electric pickup is such a no brainer for the US

Disagree. The truck market itself is a no brainer, but electric trucks have design challenges that electric sedans don’t. Namely, aerodynamics, towing, and aerodynamics while towing. It is much harder to make an electric truck capable of doing “truck stuff” with a reasonable range and price compared to making an electric car.

Correct, but now consider how much time and money has been spent over the decades on making sure that “trucks can do truck stuff” for combustion vs. electric drives. “it’s much harder” is true only in the context that thousands of years of engineering time have already been poured into diesel and gas trucks, and only a tiny fraction of that has yet been dedicated to electric. So it’s not “much harder” it just “hasn’t been funded yet at the level that the oil industry has provided combustion vehicles for nearly 100 years”.