posted in Technology

Tim Cook sees Apple’s hybrid AI strategy as a ‘competitive weapon’: Apple emphasizes that much of its AI suite — Apple Intelligence — can be run on the devices themselves.

www.cnbc.com/2026/07/30/tim-cook-sees-apples-hybrid-ai-strategy-as-a-competitive-weapon-.html
CNBCTim Cook sees Apple's hybrid AI strategy as a 'competitive weapon'Ahead of the launch of Siri AI, Apple's outgoing CEO Tim Cook said the company will charge for artificial intelligence through iCloud.

Replying to @⁨eicker@lemmy.world⁩

Tim Cook will say anything to try and get ahead. First Apple’s talking about how good their AI is/will be, but now fears of over-hyped AI spending and data center issues, etc, now he’s claims oh and it’ll all run locally. Apples typical “we’re not the bad guys”

While local LLMs are getting better, I still feel like overall, this will tank battery life, and through several million devices charging, will still use a lot of extra power overall. Plus, a lot of the data center issues falls to training and ingesting information, so, Apple let’s the other guys do the heavy lifting for them to seem less evil? Wasn’t Apple initially involved with OpenAI when they were a nonprofit and cofunded business? Idk, I still say Apple isn’t trustworthy.