Replying to @⁨Mustachius_Grumpius@thelemmy.club⁩

It’s more than just spreading rumors. Rumors have been spread for millenia, and democracy made it through OK.

The difference is that the social media companies have a much broader reach than any sort of media congglamerate that came before it, and value engagement and attention above everything else. They understand that rumors generate attention, and their algorithmic feeds are designed to put whatever will generate more engagement in front of you.

I wonder how much damage media titans like Hearst would have done today if they built their empires now, on top of social media feeds, instead of in print 125 years ago…

Replying to @⁨dhork@lemmy.world⁩

Rumors have been spreading for a millennium, and democracy has been okay in the sense that democracy has only been a thing relatively recently. Social media didn’t exist 1,000 years ago as a means to spread rumors at scale to hundreds of millions of people.

Something that was said decades ago is that every village used to have an idiot. Now every idiot has a village.

And even more so now, the efforts of one person to sway public opinion can push lies to hundreds of millions of people, which is something that has been impossible up till now.

en