Basically, yes.
This comes back to the basic problem with LLMs as a business proposition; any digital service can either be cheap and frivolous, or expensive and necessary. You can even, if you do things right, be cheap and necessary. But you cannot ever be expensive and frivolous.
LLMs were supposed to be expensive and necessary, but it turns out they’re just so unreliable that they simply cannot perform an essential role. They must always be disposable; fun, or useful, but never essential.
Which leaves only cheap and frivolous as an option. And they’re just not cheap, nor does it seem likely that they ever will be.
So you get Character.ai filling chapter 11, because people simply will not ever pay what it actually costs to run these models just so that they can have a computer program pretend to be Lois Griffin for them.