I never really believed that montra of if they were successful they lose a customer. I met my wife on a dating site over 13 years ago and told everyone I knew about it and how good it was. Many of the people that I told tried the site. It’s a great way to spread your business if anything then through natural word of.mouth you actually kinda weed out people who are looking for the wrong things. Unfortunately the one I used ok cupid was bought by the big conglomerate and they change it so it was just like all the others. The other place I see it working is if governments offered the service because they want people to be matched up. I get people might not trust the government to match them up but why would you trust a company to do it then.