Nvidia customers notified about AI-related price hikes above 15%, Bloomberg News reports

The goal is to move gaming to “the cloud” as a part of their “You’ll own nothing and like it” philosophy…

Step one is to make home gaming prohibitively expensive…

I don’t even think it’s about gamers. Gamers are irrelevant these days. Those chips are for Crypto farms and AI companies. That you’re allowed to own one to play games is a privilege.

I wouldn’t consider myself to be Irrelevant… ;-)

As an individual, you’re not. As a market participant, you’re (probably) a rounding error. All of us together have negligible market value compared to a handful of overinflated megacorps. Nvidia isn’t a company that is driven by the gaming market anymore. We may have raised them up from the dust, but they’ve long since abandoned us for greener fields. Companies don’t have loyalty, consumers do. You can’t hurt them. Buy from them, don’t buy from them, it doesn’t matter, you’re not the customer they work for anymore.