Platform27

Apple does not sell user data. By all means, look at their Privacy Policy (it’s easy to read), and show me where this is mentioned. They do collect it, and use it for their own marketing platform, but they don’t sell/trade it. In fact they DO anonymise the data they collect. Take a look: apple.com/…/Differential_Privacy_Overview.pdf This is just one document, found after a quick search. They also disclose other details on their security, and other privacy (or lack thereof) aspects.

Now show me where other ad agencies, not just one or two, that goes to the same lengths, while also giving decent documentation. I’m not saying Apple is perfect (far from it).

Health is on-device, and is E2EE. To my knowledge, that’s always been the case. They do allow optional data linking services, but those need to be setup by the end-user. Apple should have no knowledge of this data, by default. Notes can be E2EE (with ADP), and with Journal (a new iOS feature) being E2EE. Music is a paid for service, with no ads, and is one of the more privacy respecting options. Data is needed for Music to help serve the user, and suggest artists/songs… it’s literally one of the platforms benefits, over self-hosting.