posted in Technology
BMW Is Showing Full-Screen Ads on Its Cars' Main Dashboard Control Display
consumerrights.wiki/w/BMW_Spider-Man_in-car_advertising
Consumer Rights WikiBMW Spider-Man in-car advertisingOn July 27, 2026, BMW began delivering a full-screen Spider-Man: Brand New Day movie advertisement to the dashboard Control Display (the car's main center screen...
Replying to @stumu415@lemmy.zip
What models? I have an i4 and I have never been hit with this or those subscription services everyone kept talking about. I wonder if it is happening only in certain models.
Replying to @JoMiran@lemmy.ml
It’s not shown in the actual article, but the first source that they provide for references says this.
Bernd Körber, Senior Vice President BMW Brand and Product Management, says: “The launch of the Neue Klasse and Spider-Man™: Brand New Day could not be more fitting. Both stand for a bold new beginning and the confidence to shape what comes next. We are proud to accompany this new Spider-Man™ chapter with the BMW iX3, our first model of the Neue Klasse.”```
So it seems like it’s the Ix3 series. and maybe the 5 series because they indirectly mention it later on
Replying to @Pika@sh.itjust.works
Got it on a 4-series petrol.
Replying to @Pika@sh.itjust.works
What a dumb move. All this does is discourage me from getting another BMW when my lease is up.