Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends

Apparently mine are boring. I don’t buy a whole heck of a lot on Amazon because of the usual litany of reasons. My department profiles basically boil down to “buys knives” (you don’t fuckin’ say) and “buys 3D printer filament.”

There is also such super secret data as “likely lives in [town I live in].” Yes, that’s where my shipping address is. How much electricity did you burn connecting those two dots with your stupid AI?