posted in Technology
BMW is putting Spider-Man ads on your dashboard, after promising it never would
www.techspot.com/news/113327-bmw-putting-spider-man-ads-dashboard-after-promising.html
TechSpotBMW is putting Spider-Man ads on your dashboard, after promising it never wouldThe promotion began on July 27, 2026, and is scheduled to run through August 10 across more than 70 markets. On supported vehicles, starting the car brings...
Replying to @return2ozma@lemmy.world
One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver’s screen.
Once a person purchases a vehicle it should be theirs, not shared access with Automakers and their partners.
Replying to @ItsComplicated@sh.itjust.works
It hasn’t been that way for a long time. Every car since 2018 has some sort of black box in it that it records your driving behaviors, and that data gets sent to or sold to insurance companies who then use it to raise your premiums.
How are these black boxes reporting back though? Do all these cars just have a free SIM card built in?
Replying to @LemmyEntertainYou@piefed.social
Typically a soldered on sim chip, or esim software. You can disable it on some cars, for example I was able to bypass it on my 4runner pretty easily. I lost the feature to find my car, lock doors or see its status using the Toyota app though but I am 100% ok with that.