posted in Technology

DraftKings Allegedly Used AI to Target Bonus Bets at Customers Expected to Lose the Most

The model examined play frequency, account balances, loss-to-wager ratios, and a separate estimate of whether a user was likely to stop gambling altogether, according to the Times. A higher score meant a customer was predicted to generate more revenue per promotional dollar spent.

Jayden Butts, a former DraftKings data analyst, described the underlying logic to the Times: “We are looking for traits and features that we can target that indicate a good investment.”

The best investment would be a problem gambler. (According to Jayden Butts, former DraftKings data analyst, to The New York Times)

DraftKings executives said data science and analytics improved promotion-driven sportsbook margins by 13% in 2025, and that AI helped personalize hundreds of millions of dollars in promotional spending, according to the Times.

www.gadgetreview.com/draftkings-used-ai-to-target-bonus-bets-at-customers-expected-to-lose-the-most

Replying to @⁨FlashMobOfOne@lemmy.world⁩

I don’t think this is going to come as a surprise to any of the board regulars, but given the massive ad spend and the cultural push for people to normalize gambling as part of the gameday experience, it’s important to remember that these companies are bad actors and you shouldn’t gamble with your money.

Put it in your retirement instead.

en

Replying to an earlier post

yeah over a group. The thing is the investment definately will not meet needs. I have been doing the math on my retirement for many decades and it did not work out even when times are good and now its worse. Gambling has a non zero chance of meeting all needs if the pot is big enough. I get why people get desperate. Heck I used to buy a lottery ticket here and there back when it was a relatively paltry amount relative to my income.