They’re barely making back the research costs of producing sunglasses without a lithium-polymer battery or a 12 megapixel CMOS camera.

THE ABOVE COMMENT IS SARCASM.

there’s no extra markup involved here for what is essentially a marketing thing.

they’re $35. which is also the price the ‘normal’ (not ‘collab’ edition) ones sell for direct on ka’s web site or at retailers like rei.