But add an always-listening AI assistant into the mix who’s taking notes on your day-to-day, including your conversations with others who may not know they’re being surveilled, and suddenly Apple’s latest handy feature starts to look a lot creepier. Apple’s other big new Audio Intelligence feature for watches is Live Rewind, which can produce a transcript of the last 15 seconds of audio on your watch face — whether a wake word was said, or not.