Exactly one year ago, EssilorLuxottica told its investors that the Ray-Ban Meta glasses had sold 2 million units so far, a period spanning from the launch in October 2023 until February 2025.
Now, during its Q4 2025 earnings report, the company announced that it sold 7 million units of Ray-Ban and Oakley smart glasses in 2025 alone – meaning more than triple that of 2024. This suggests that around 9 million have been sold to date since the launch of Ray-Ban Meta two and a half years ago.
“Explodes” might be a bit of hyperbole, but sales have been increasing, and are projected to continue. This doesn’t mean it will happen of course, and the numbers are in dollars, not in units sold, so inflation is at play here.