They’ve ALWAYS sucked but had a very friendly face. Remember how they tried to ban renting in North America? They failed to do so for games, but they got their filthy clutches on the manuals so game shops weren’t allowed to rent those out. They didn’t need to do that but they did just to make the experience a little bit worse for us consumers.
Having said that… The US kinda fucked up themselves, so I’m not sure why Nintendo is being singled out.