They’re not, though.
Have you gone outside, and seen how people use their phones? The public is utterly addicted to social media.
They won.
I think Pondsmith got it right with Cyberpunk. The future of computing is corporate controlled siloes people simply cannot escape, and the “open web” and PC as we know it is basically defunct. Maybe small circles of people will congregate in Usenet-like circles. But not at scale.