I dont believe it requires sapience; that is what the marketers are saying. The AI boom (and many historic boom cycles) is predicated on marketing and sentiment, not facts and data. That is why they always pop; the facts dont back up the hype.
The fact that your search results turn up results that align with the marketing is just the marketing working.
Look–neither of us are data scientists, but we do have eyes. If this is working, where’s the company with runaway success creating unimagined leaps in productivity and technology? We’re pouring a whole planet’s with of resources in and nothing much is coming out. If we spent this much on world hunger, everyone would be obese by now.