And soon someone will have the “Where is The Cheapest” mcdonalds app that guides them to the location that is hurting for business and has lowered their price, effectively negating the process.
Personally, I don’t see a problem with McDonalds doing this, as I am not the kind of person who would eat that crap. I had gone probably decades without going into one, but happened to on a road trip. Big ugly kiosks? Nope. I left.
I can’t see how this could be illegal. They should be able to adjust their prices any time they want. Well except after you order I guess.
Gathering data about the customers that persists, is personally identifiable, and not discoverable, now THAT should be illegal.