Care to back that up? You wouldn’t need a license to do something that copyright laws already allow you to do on their own. For example, making additional copies for your own personal use is perfectly legal, if allowed depends on your local fair use or private copying exemption law (provided you do it without circumventing DRM, e.g. via the analog hole), even though of course the movie studio wouldn’t give you a license for that.
Of course, DRM is the real issue here, as due to anti-circumvention the movie industry controls who can legally make players for movies on disks.
You can’t rent your copy of Shrek out to people
That’s literally how Netflix got started.